How to Actually Display Vehicles On Your Lot So People Will Notice

Use Your Inventory to Make Friends

This is the lowest barrier-to-entry way to create an interruption in your dealership's local environment: use your vehicles to show off.

For example, the F-150’s marketing is all about towing capacity and payload. It's Built Ford Tough, after all.

But what’s the difference between a 8,000 LBs towing capacity for the other brands and 13,000 LBs for Ford?

Show your customers that advantage by doing this:

• Take one of your F-150s and place it horizontally, as close to the road/sidewalk as possible

• Behind it, attach the biggest trailer or a massive RV

• Behind that, attach another trailer

• Put barbells, weight plates, or other items that are obviously heavy

• Use lots of big, obnoxious objects to honestly push the point

• Do this until you’ve reached the maximum towing capacity of the vehicle

• Order a sign that says “Best-in-Class Towing: Here’s the Proof” or similar

Now THAT is a vehicle display worth looking at.

Take it Further With This Unique Merchandising Suggestion

No more trucks tipped up on that pretend stone platform trying to look tough.

If you have a direct competitor nearby, you could go as far as to take a used truck from that brand and demonstrate how much less it can tow in a similar fashion.

Put pillows and just a few objects to demonstrate how little it can tow comparatively. Hit the weight, but make it obvious that the F-150 wins the competition.

Hit them where it hurts.